Job Description

Position: Marketing Specialist - Email II
Location: Indiana
Duration: Contract
Job ID: 168825

Job Overview:
The Email Marketing Senior Analyst will be responsible for executing and reporting on customer and prospect-facing email marketing communications. This role will collaborate with various stakeholders to drive campaign performance by building innovative marketing strategies and ensuring effective execution. The candidate will define audience targeting strategies, testing methodologies, and measure the effectiveness of email marketing campaigns. Additionally, the role involves developing tools, processes, and frameworks to establish best practices and operational efficiencies. The ideal candidate will have experience managing complex email marketing campaigns, a strong background in audience targeting and segmentation, and hands-on expertise in data-driven test-and-learn plans.

Responsibilities:

• Develop email communication strategies with internal stakeholders to enhance customer acquisition, engagement, retention, and growth.
• Manage email campaigns in email service provider platforms, including setup, testing, deployment, and reporting.
• Conduct data segmentation to create targeted lists for email sends and collaborate with stakeholders on targeting strategies.
• Create automated, multi-touch, targeted customer lifecycle digital marketing programs.
• Establish key metrics, review cycles, and provide insights on customer intelligence.
• Partner with creative and campaign teams to optimize template design and content.
• Collaborate with other digital marketing teams to develop cross-channel communication strategies.
• Recommend and implement email best practices across the global organization.

Qualifications:

• High energy with the ability to manage multiple priorities under pressure and tight deadlines in a fast-paced environment.
• 3 to 5 years of experience in Email Marketing, Online Marketing, or Database Marketing.
• Proven experience creating and managing large-scale email campaigns.
• Track record of meeting campaign performance goals.
• Strong understanding of email marketing best practices.
• Experience with A/B testing methodologies and reporting.
• Proficiency in data analysis, reporting results, and presenting insights.
• Experience with top-tier Email Service Provider (ESP) platforms (e.g., Salesforce Marketing Cloud, Eloqua, Responsys).
• Strong knowledge of HTML/CSS and experience with tools like Adobe Dreamweaver for email design changes.
• Familiarity with Photoshop for image cropping is a plus.
• Strong analytical and problem-solving skills with a data-driven marketing approach.
• Familiarity with database management; working knowledge of SQL is a plus.
• Ability to work independently and autonomously.

About PTR Global: PTR Global is a leading provider of information technology and workforce solutions. PTR Global has become one of the largest providers in its industry, with over 5000 professionals providing services across the U.S. and Canada. For more information visit www.ptrglobal.com

At PTR Global, we understand the importance of your privacy and security. We NEVER ASK job applicants to:

• Pay any fee to be considered for, submitted to, or selected for any opportunity.
• Purchase any product, service, or gift cards from us or for us as part of an application, interview, or selection process.
• Provide sensitive financial information such as credit card numbers or banking information. Successfully placed or hired candidates would only be asked for banking details after accepting an offer from us during our official onboarding processes as part of payroll setup.

Pay Range: $40 - $45

The specific compensation for this position will be determined by a number of factors, including the scope, complexity and location of the role as well as the cost of labor in the market; the skills, education, training, credentials and experience of the candidate; and other conditions of employment. Our full-time consultants have access to benefits including medical, dental, vision and 401K contributions as well as any other PTO, sick leave, and other benefits mandated by appliable state or localities where you reside or work.

If you receive a suspicious message, email, or phone call claiming to be from PTR Global do not respond or click on any links. Instead, contact us directly at +1 214-740-2424. To report any concerns, please email us at [email protected]

Job Tags

Full time, Contract work,

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