Job Description

Position : Marketing Specialist

Working Schedule : 8a-5p CST

Salary Range : $1700 - $2000 / month(the final salary will be determined by the candidate's level of experience and at the discretion of the client)

Job Summary

We are seeking a results-driven Digital Marketing Specialist to develop, implement, and optimize our online marketing strategies. The ideal candidate will have a strong understanding of digital channels, including SEO, SEM, social media, email marketing, and paid advertising, to drive brand awareness, engagement, and lead generation.

Key Responsibilities

Digital Strategy & Execution

• Develop and execute digital marketing campaigns across multiple channels (Google Ads, social media, email, etc.).
• Optimize website content and structure for SEO and user experience.
• Manage paid advertising campaigns (PPC, display, retargeting) to maximize ROI.
• Analyze and improve customer engagement strategies across digital platforms.
  

Content & Social Media Marketing

• Create, curate, and manage content for social media, blogs, and email campaigns.
• Develop social media strategies to enhance brand presence and audience engagement.
• Monitor and respond to online conversations and community engagement.
  

Data Analysis & Reporting

• Track, analyze, and report on key digital marketing metrics (Google Analytics, social media insights, etc.).
• Use data-driven insights to optimize campaigns and improve performance.
• Conduct A/B testing on ads, landing pages, and email campaigns.
  

Collaboration & Innovation

• Work closely with designers, developers, and content creators to ensure consistent branding.
• Stay updated with the latest digital marketing trends, tools, and best practices.
• Explore and test new digital marketing strategies and technologies.
  

Qualifications & Skills

• 3+ years of experience in digital marketing or related roles.
• Strong knowledge of SEO, PPC, Google Analytics, and social media platforms.
• Experience with marketing automation tools (e.g., HubSpot, Mailchimp) is a plus.
• Excellent written and verbal communication skills.
• Ability to multitask, prioritize, and manage time effectively.
  

Preferred Skills (Nice to Have)

• Experience in e-commerce or B2B marketing.
• Proficiency in graphic design tools (Canva, Adobe Creative Suite).
• Basic knowledge of HTML and website CMS (WordPress, Shopify, etc.).

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